MuseWorx™... a value chain platform for marketing

Imagine a world where most of the functions of our marketing – finding ideas, creating ads, building accountability, managing assets, tapping into resources, and even buying media -- do not take place in traditional ways, but rather through massive computer server farms located remotely, connected to global experts, intelligent systems, and world-class resources. This is not the stuff of science fiction, but instead describes MuseWorx™, the World’s first "cloud computing," marketing operating system™. MuseWorx™ is a true marketing value chain platform, integrating marketing and advertising technologies, applications, information, services, and computing power into a single, virtual desktop environment.

The foundation for MuseWorx™ technologies begins with assets. Digital media and assets are the universal element in today’s marketing process, regardless of Internet or traditional advertising venues and applications. MuseWorx™ starts by delivering core technologies for complete digital media communication, use, application, and management. This provides the backbone of the marketing value chain, with digital media resourced as the common thread throughout the entire marketing process from creation and development, to execution and management.

To complete the marketing value chain, MuseWorx™ provides seamless integration of essential marketing and advertising applications, services, and products that fall into four key marketing rubrics – marketing workflow and process, asset management, campaign execution, and marketing management. By combining key third party resource partner applications and services from each of these four marketing process areas with its core digital media technologies, MuseWorx™ is able to natively provide a true marketing operating system. The result is that MuseWorx™ has universal application for any type of marketing, advertising, or business communication effort, and for any size business, marketing firm, ad agency, or creative provider.

As the world’s first marketing operating system™, MuseWorx™ is currently in pre-release in 77 countries. MuseWorx™ is already partnered with some of the largest marketing communications companies in the world to extend the marketing services, applications, and resources MuseWorx™ provides. To add your services to the marketing operating system™, check out the partnership information on this site.